I know.

I'm very soon turned off social media by the fact I fall into neither the category of those I listed, someone having a huge chip on their shoulder or some sort of racist, woman hating zealot who hides very badly behind pseudoscience or carefully crafted words so as not to expose themselves to legal or otherwise consequences.

I used to genuinely feel ashamed when being told off (mostly by my wife, colleagues, my wife, friends, my wife, family members or most prominently by my wife) for striking up conservations or sharing jokes with just about anyone I encounter, in any situation, regardless of who they are but sadly I think I am more uncommon than I thought and hence why such advertising is employed.

I think most business these days realise what a captive audience the online world can be and if they can exploit the echo chamber, group think narrative to their gain/profit they will, only worsening the situation.

I genuinely believe it further winds up those whom they would identify they are 'battling' against and misleads, or worse exploits, those it claims to be on the side of. I often feel dragged violently towards misanthropy by media in all formats these days but thank the Lord for a return to 'the real world', with 'real people' post lockdowns as the remedy is only ever a supermarket trip away! This forum can be bewildering sometimes however I must admit the majority narrative/content does restore some faith for me.

Having said that, for all my good will and intentions, I will always favour any person who gives even the slightest inkling they are a Palace fan, even one poster frequent on N&P who as of yet has given no indication

Now Zaha's got a bit of green grass ahead of him here... and finds Ambrose... not a bad effort!!!!

Funny enough, the adverts rarely show the 55 year old balding white man ( with a ponytail ) with a pretty 25 year wife from South-East Asia ?
It's like the woke brigade are all a bunch of angry white feminists. Feminists who want to pick and choose which flavour of multiculti-heaven they will portray.

why is that ?

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Edited by PalazioVecchio (29 Jun 2022 8.43pm)

Eze Peasy at Anfield....

Yeah I work in advertising. It's a painful reality we get with every single brief now - ticking all the boxes.

But does it actually help sell things? Genuine question? I know there is the adage, 'Go Woke, Go Broke', but do advertising campaigns with these kinds of box-ticking requirements actually get a widget flying off the metaphorical shelves?

"The Party told you to reject the evidence of your eyes and ears. It was their final, most essential command." - 1984 - George Orwell.

Honest answer. Broadly I'd guess not, but we don't have any data to suggest either way. Only some anecdotal comments on twitter. I've never seen race identified in selling data.

Where it will work to a point is in brands that are trying to shift or appeal to a broader or new audience group. Take North Face as an example, established premium outdoor brand, who's DNA is about exploration.

It hasn't moved away from its heritage or core audience, but has done a lot to make its brand appeal to the youth, that now wear NF around cities. This doesn't mean that they haven't used white people, but they haven't used 40yo white people. They have used a complete mix of urban rudeboys

Th example you gave is perfectly reasonable an outdoor branch trying to move into the fashion market. However things like soap powder / washing up liquid I just don't see it applies here.

One more point