[Link]

Funny article from fourfourtwo about Pards.

If you can't laugh you cry.

Wait what? Walkers crisps are going up in price?

The weak pound is making imported ingredients more expensive. I know someone who works as a buyer for Kettle crisps and he confirmed that seasonings and particularly oil has become very expensive.

I agree with Cucking!
10% is a nice easy round figure isn't it.
Extra cost to the manufacturer 1p - to the customer 7p!

Well my maths may be suspect but as far as I can figure out if these guys are buying ingredients in Europe and the pound/euro is the currency they are using then in 2016 they have seen the exchange rate drop from around 1.3 to 1.1 (and slightly lower at times). By my reckoning that's more than 10% so they would be making less money simply by trading under the previous circumstances. If they work in dollars there would have also been a poorer exchange rate but I haven't looked closely at that situation. You could argue that they must be selling more in Europe because of the strong Euro but that depends in the size of their European market and whether any price differential is passed onto the consumer.
Any British company is facing the same issue with imports based on the euro or dollar.

What this thread is doing here is puzzling but never mind. I worked in the food ingredients industry for most of my life. The contribution that the ingredients, or the packaging, make to the consumer price of convenience foods, like crisps, is minimal. The ex factory cost per unit will be just a few pence, whilst the consumer price might be a pound. Things like meat or veg are different. Nevertheless, because of the volumes involved, the manufacturers do face heavy cost pressures because of the fall in the value of the £. For a long time the supermarkets have squeezed the profit away from food manufacturers so they are now trying to take advantage of public perceptions and raise prices. This will be, as always, a battle between the manufacturers and the retailers. Increases of a penny or two could be justified. 10% increases could not be. In most cases 10% would exceed the total cost of the raw materials involved.

For the avoidance of doubt any comments in response to a previous post are directed to its ideas and not at any, or all, posters personally.