I agree, bloke can be a bit much, but then we all can... he has a good heart and it shows..

Back to cinch, I do think it looks a good logo on the shirt..

This was once a quality forum....

There's quite a good podcast you can find on BBC Sounds - I can't remember the name but it should be easy enough to find - that covers the business side of football and one of the recent episodes covered the question of new kits.

Everything about the way kit launches are handled is designed to maximise incremental income and the whole timing of announcements is carefully calibrated to take into account the most effective way of increasing sales at the moment the kit is released. This can vary from club to club based on that club's supporters' historical purchasing behaviour. So a few clubs will announce a kit a month or two before it's available but most commonly, as it's the business model that generally works best, clubs won't announce anything until the kit has arrived in the shop and is ready to sell.

Brentford's new kit (recycled bamboo apparently) is going to be used for two years. While this appears a magnanimous gesture towards supporters, Brentford can afford to do it because with a small-ish, local fan base their revenue from kit sales is a much lower percentage of total income than, say, at Manchester United. If the latter kept the same kit for two years, they'd forego a much larger chunk of revenue than Brentford.

Also, the time it takes for the kit to arrive (and the cost it sells for) is mainly impacted by how bespoke it is. The cost of fabric is the biggest single expense but beyond that, most kits use standard collars, cuffs, etc. The more "small" unique elements that are included (shadowing, unique patterns, breathable mesh inserts, etc.) the longer the kit takes to produce and the later it arrives. On a more humorous note, shop employees are apparently trained to dissuade people of larger sizes from buying player-fit shirts though these are apparently now available in 5X sizes.

Sydenham by birth. Selhurst by the Grace of God.

It's true, get it out for the summer - get some PR done so people know it's the new shirt - I used to get it for Christmas as a kid and kinda realize 4 months later it's out of date.

Here's an idea - if the shirt was say 60 quid, but we had it two years - how would that affect sales?

I honestly am fine with a shirt over lapping, the Munich shirt was iconic and I think it's because we went up in it, then had a season in the prem with it.

Now days I would rather buy a training top as that lasts way longer for me.

This was once a quality forum....

Been confirmed Macron is indeed the new kit supplier

Bit disappointed as thought our recent Puma kits were better in terms of quality and style.

Just got the Instagram notification.

B****cks

Now Zaha's got a bit of green grass ahead of him here... and finds Ambrose... not a bad effort!!!!

Did we get to the 2016 cup final in Macron?