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September 20 2019 8.29am

Gillette: the best a SJW can get

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View Beanyboysmd's Profile Beanyboysmd Flag 24 Aug 19 2.18pm Send a Private Message to Beanyboysmd Add Beanyboysmd as a friend

Originally posted by Stirlingsays

He seems talented and has humour but he's way too lefty and 'progressive' for me.....He's entertaining but it was an effort to watch it to the end....but you are a genuine and honest poster so I did.

What I'd say in response is that the motivations of corporations is neither here nor there. Why should you or I care whether they believe or don't believe in any particular message they put out? Capitalism is the profit motive, it's exists to motivate the supplying of need.

You see a message from an advertiser, you like it or dislike it....you buy the product or you don't. If they gained your attention that's the point...as long as they stay within the law.

I would certainly agree with certain criticisms of corporations....for example, he makes valid criticisms of corporations (not the pink tax though) like child labour and anti unionist practices, tax practices and so on... So I'm interested in ideas where they could be better motivated.....however, mucking around with capitalism is something that has to be extremely carefully considered.....as history attests.

As for Gillette, their parent company, which is significantly larger is otherwise doing well, took an 8 billion write down the other month which was attributed to this campaign and hence the swap in direction. Still not buying them though until they issue an apology.

He seemed to make the contention that Nike's use of 'Colin Kaepernick' had no significant losses for them....continually chanting 'six billion dollars'. Well....that's not accurate and there is more to that story.

At the time of the adverts Nike were at 131.57 billion capital worth. Within days of the advert airing that worth had slid down to 123 billion. However if you look at the chart the general trend in Nike's worth has been significantly up since 2012 and I suspect has much to do with China and new markets (who aren't going to care about anti US themes) and the value soon recovered.....However, it's current value is now below it's pre advert high.....though I suspect this is to do with the trade war.

Essentially Nike are a global brand and corporation and it's hard to really see how a bad reaction in one country is going to affect them that much....it's probably reduced them a little from where they would be....but nothing major.

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Edited by Stirlingsays (24 Aug 2019 1.16pm)

Yep, he is very progressive but the overall message is still universal and told very well. The overall narrative is that companies make this stuff so people talk about the brand. If you are talking about the brand positively or negatively, you have become the advert for the company.
I noticed a whole bunch of people (Largely right-leaning)cheering on Gillette for dropping the ad and doing an "Ultra-manly-man" advert. Ask yourself, would anyone on the right even had noticed the ad existing if it wasn't for the last one? If it wasn't for people reacting to them, I would never had known that Gillette had made any campaign. That is the power of this kind of advertising.
The video you watched shouldn't suddenly convert someone to the left or suddenly change their politics, but it does serve as good warning for the future when every company starts these "Viral marketing campaigns" if you are pissed about it and rant on Twitter or a forum page, you are playing strait into their hands...
Fair play for watching to the end by the way, I know from experience how frustrating it can be to watch someone with opposing ideologies, sadly in 2019, a lot less people are prepared to do that...

 

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View Stirlingsays's Profile Stirlingsays Flag Wisbech, England 24 Aug 19 2.46pm Send a Private Message to Stirlingsays Holmesdale Online Elite Member Add Stirlingsays as a friend

Originally posted by Beanyboysmd

Yep, he is very progressive but the overall message is still universal and told very well. The overall narrative is that companies make this stuff so people talk about the brand. If you are talking about the brand positively or negatively, you have become the advert for the company.
I noticed a whole bunch of people (Largely right-leaning)cheering on Gillette for dropping the ad and doing an "Ultra-manly-man" advert. Ask yourself, would anyone on the right even had noticed the ad existing if it wasn't for the last one? If it wasn't for people reacting to them, I would never had known that Gillette had made any campaign. That is the power of this kind of advertising.
The video you watched shouldn't suddenly convert someone to the left or suddenly change their politics, but it does serve as good warning for the future when every company starts these "Viral marketing campaigns" if you are pissed about it and rant on Twitter or a forum page, you are playing strait into their hands...
Fair play for watching to the end by the way, I know from experience how frustrating it can be to watch someone with opposing ideologies, sadly in 2019, a lot less people are prepared to do that...

Mmmm....something tells me that if this chap had watched a series of nationalist themed adverts by corporations he wouldn't be putting out quite the same message 'nothing to see here, it's just a marketing tool'. I bet he wouldn't be mocking those burning shoes or smashing coffee machines......even though I agree, it's not that rational.

Still, good post.

 

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View dollardays's Profile dollardays Flag 25 Aug 19 10.33pm Send a Private Message to dollardays Add dollardays as a friend

Originally posted by Beanyboysmd


Yep, he is very progressive but the overall message is still universal and told very well. The overall narrative is that companies make this stuff so people talk about the brand. If you are talking about the brand positively or negatively, you have become the advert for the company.
I noticed a whole bunch of people (Largely right-leaning)cheering on Gillette for dropping the ad and doing an "Ultra-manly-man" advert. Ask yourself, would anyone on the right even had noticed the ad existing if it wasn't for the last one? If it wasn't for people reacting to them, I would never had known that Gillette had made any campaign. That is the power of this kind of advertising.
The video you watched shouldn't suddenly convert someone to the left or suddenly change their politics, but it does serve as good warning for the future when every company starts these "Viral marketing campaigns" if you are pissed about it and rant on Twitter or a forum page, you are playing strait into their hands...
Fair play for watching to the end by the way, I know from experience how frustrating it can be to watch someone with opposing ideologies, sadly in 2019, a lot less people are prepared to do that...

Exactly, it's like those ads that have absolutely nothing to do with the product. People waddle around telling everyone about how stupid the latest 'insert company brand here' ad is, while not realising that they've turned themselves into a walking billboard in the process. If people are busily talking about your product you've done something right.

Advertising agencies see that we're in a time where many adopt and cheer-lead clichéd and ultra simplistic 'off the shelf' worldviews of left and right, and so they plug directly into them to stay relevant. Many people are quite easy to influence or brainwash both commercially and politically if you whisper a few sweet nothings as you get them onside or empty their pocket. Hell basement dweller Youtubers with a nothing budget can do that, so you can be damn sure that huge corporations with multi million dollar budgets can too. Sometimes it'll work, sometimes it won't. This whole market is slightly in decline due to the popularity of facial hair, so it's natural to try to find new angles and to play it by ear.

Left, right, or whatever, if anyone genuinely thinks these companies really care about any cause or angle they 'nail their colours to', they're dreaming. Like with the Nike NFL stuff. Ultimately it's just the dynamic and opportunistic nature of marketing in action. If companies apparently heartfelt views result in a commercial hit, they suddenly unbelieve overnight.

Edited by dollardays (26 Aug 2019 11.45am)

 

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