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December 4 2022 2.56pm

'Diversity' in advertising

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View Nicholas91's Profile Nicholas91 Flag The Democratic Republic of Kent 29 Jun 22 9.50am Send a Private Message to Nicholas91 Add Nicholas91 as a friend

If you were hoping this is about the street dancing rugrats on BGT I do sincerely apologise. I also apologise if this is to closely lined to a former thread.

I did however want to address this topic just as a mid-morning rant given it is something that has unsettled me for some time and I stumbled across this:


The people modelling Saints' new kit:

1. Young(er) girl
2. Old White bloke
3. A homeless halfwit
4. A middle aged women (I'm guessing) of Asian descent
5. A young Black fella

Does anyone actually look at this and think 'Ah, isn't that all lovely, we are all welcome and included and those people look like me therefore any doubts I had about attending football matches or supporting a team have been removed'...

Or...

Are people more inclined to interpret it in a way I do - "Well they've ticked as many boxes as they thought they'd get away with there, there was probably a lack of crackheads, middle aged Asian women, young black guys and young women buying ludicrously priced replica kits and they're trying to target those markets, or maybe just not have depressed, over/underweight, unemployable, bullied at school types attacking them on social media".

I just don't see the logic in it whatsoever, from both marketer and target audience, perhaps I am just losing it a bit as I get on but for me it devalues valid causes, feels extremely patronising, is painfully obviously profit driven and projects a false image of reality. How long before the Heroin addicts, Dogging enthusiasts, Pagans, Ambidextrous, Double-jointed, Bhutanese, Gluten Intolerant and Restless Leg communities are catered to or start rioting and causing mayhem as they are 'not represented' or 'not visible' in society, will they take to twitter to berate the world, start riots and protests etc? 'Tis Rhubarb I tells ya!!

 


Now Zaha's got a bit of green grass ahead of him here... and finds Ambrose... not a bad effort!!!!

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View Matov's Profile Matov Flag 29 Jun 22 9.54am Send a Private Message to Matov Add Matov as a friend

I try to boycott any kind of company or product, if possible, that indulges in this kind of BS. Block any online advertising from them.

However, what annoys me is when they try to shoe-horn different groups by way of saving money.

So for example a black lesbian in a wheelchair.

Come on, that is cheating.

If they are going to do 'woke', then do it properly. Don't skimp.

 


"The Party told you to reject the evidence of your eyes and ears. It was their final, most essential command." - 1984 - George Orwell.

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View Badger11's Profile Badger11 Flag Beckenham 29 Jun 22 10.03am Send a Private Message to Badger11 Add Badger11 as a friend

How often do you see an old man wearing a replica shirt?

Most of us give up in middle age.

My issue with the advertising industry is that the demographics they display are wrong. Not all women who wear makeup are gorgeous but you accept a little bit of poetic licence. However if you are going down the inclusivity route then do it correctly.

Far too many mixed race TV families bears no relation to reality. Where are the fat people and Chavs at McDonalds and KFC?

Why are men continually shown as stupid yet the advertisers wouldn't dare make those adverts with a woman in that role.

Global brands preaching morality to us whilst employing child labour and polluting the planet.

I could go on.


 


One more point

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View Dubai Eagle's Profile Dubai Eagle Flag 29 Jun 22 10.10am Send a Private Message to Dubai Eagle Add Dubai Eagle as a friend

Especially if they sell the homeless halfwit to Wet Spam

Originally posted by Nicholas91

If you were hoping this is about the street dancing rugrats on BGT I do sincerely apologise. I also apologise if this is to closely lined to a former thread.

I did however want to address this topic just as a mid-morning rant given it is something that has unsettled me for some time and I stumbled across this:


The people modelling Saints' new kit:

1. Young(er) girl
2. Old White bloke
3. A homeless halfwit
4. A middle aged women (I'm guessing) of Asian descent
5. A young Black fella

Does anyone actually look at this and think 'Ah, isn't that all lovely, we are all welcome and included and those people look like me therefore any doubts I had about attending football matches or supporting a team have been removed'...

Or...

Are people more inclined to interpret it in a way I do - "Well they've ticked as many boxes as they thought they'd get away with there, there was probably a lack of crackheads, middle aged Asian women, young black guys and young women buying ludicrously priced replica kits and they're trying to target those markets, or maybe just not have depressed, over/underweight, unemployable, bullied at school types attacking them on social media".

I just don't see the logic in it whatsoever, from both marketer and target audience, perhaps I am just losing it a bit as I get on but for me it devalues valid causes, feels extremely patronising, is painfully obviously profit driven and projects a false image of reality. How long before the Heroin addicts, Dogging enthusiasts, Pagans, Ambidextrous, Double-jointed, Bhutanese, Gluten Intolerant and Restless Leg communities are catered to or start rioting and causing mayhem as they are 'not represented' or 'not visible' in society, will they take to twitter to berate the world, start riots and protests etc? 'Tis Rhubarb I tells ya!!

 

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View Dubai Eagle's Profile Dubai Eagle Flag 29 Jun 22 10.13am Send a Private Message to Dubai Eagle Add Dubai Eagle as a friend

As a 62 year old male, white, in glasses ( most of the time) replica shirt wearing Palace fan - I am offended, lol

Originally posted by Badger11

How often do you see an old man wearing a replica shirt?

Most of us give up in middle age.

My issue with the advertising industry is that the demographics they display are wrong. Not all women who wear makeup are gorgeous but you accept a little bit of poetic licence. However if you are going down the inclusivity route then do it correctly.

Far too many mixed race TV families bears no relation to reality. Where are the fat people and Chavs at McDonalds and KFC?

Why are men continually shown as stupid yet the advertisers wouldn't dare make those adverts with a woman in that role.

Global brands preaching morality to us whilst employing child labour and polluting the planet.

I could go on.


 

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View silvertop's Profile silvertop Flag Portishead 29 Jun 22 10.18am Send a Private Message to silvertop Add silvertop as a friend

Originally posted by Matov

I try to boycott any kind of company or product, if possible, that indulges in this kind of BS. Block any online advertising from them.

However, what annoys me is when they try to shoe-horn different groups by way of saving money.

So for example a black lesbian in a wheelchair.

Come on, that is cheating.

If they are going to do 'woke', then do it properly. Don't skimp.

We agree on little on politics but on this we are as one.

 

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View CrazyBadger's Profile CrazyBadger Flag Ware 29 Jun 22 10.50am Send a Private Message to CrazyBadger Add CrazyBadger as a friend


I can't believe they snubbed the Oriental/Asian community. Bunch of Racists.

 


I like my coffee black, just like my metal

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View ASCPFC's Profile ASCPFC Flag Pro-Cathedral/caravan park 29 Jun 22 11.13am Send a Private Message to ASCPFC Add ASCPFC as a friend

Originally posted by CrazyBadger


I can't believe they snubbed the Oriental/Asian community. Bunch of Racists.

I'm already on to the disability advocates.

 


Patrick Vieira's
Red and Blue Army!

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View Nicholas91's Profile Nicholas91 Flag The Democratic Republic of Kent 29 Jun 22 11.26am Send a Private Message to Nicholas91 Add Nicholas91 as a friend

Originally posted by CrazyBadger


I can't believe they snubbed the Oriental/Asian community. Bunch of Racists.

Not one Pacific Islander either! Oh wait, I forgot, they all absolutely love Rugby of course. Outdated stereotyping. I bet you not one of them was left footed either. Bigots.

 


Now Zaha's got a bit of green grass ahead of him here... and finds Ambrose... not a bad effort!!!!

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View Forest Hillbilly's Profile Forest Hillbilly Flag in a hidey-hole 29 Jun 22 12.12pm Send a Private Message to Forest Hillbilly Add Forest Hillbilly as a friend

just makes me think,..."there's someone trying too hard to tick all the boxes."

Why not just be done with it, have a rainbow kit and two mixed-race lady-boys going at each other with a root vegetable.

 


,.,.,..,

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View ASCPFC's Profile ASCPFC Flag Pro-Cathedral/caravan park 29 Jun 22 12.18pm Send a Private Message to ASCPFC Add ASCPFC as a friend

If the Palace one was to represent the area it would have to be three black people, an obvious Muslim, a homeless cripple of non descript colour and a retired old white lady with a stick.

 


Patrick Vieira's
Red and Blue Army!

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View Hrolf The Ganger's Profile Hrolf The Ganger Flag 29 Jun 22 12.35pm Send a Private Message to Hrolf The Ganger Add Hrolf The Ganger as a friend

The distortion in advertising but more in fiction is one of the things that annoys me the most because it is constantly visible.

Unfortunately, the steady subjugation of the British goes much deeper.
Anyone in managerial positions will know how many hoops they now have to jump through when it comes to minorities and how often the race card is played by those who become square pegs in round holes, all thanks to a drive to appear woke by recruiting minority candidates who regularly turn out to be unsuitable for the job.

This is the real world, not the bloody BBC/Sky/ITN fantasy.

 

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