It is the 'Board' that decide on the financials at the club.

Rodgers never goes anywhere without a spending promise. I don't see us having the squad to do well with him. He's attacking and fast paced attacking and we have maybe one or two good attacking players. As for our full backs running down the wings, well, make your own minds up. Back three, fast wide men, quick precise midfielders, quality striker, high fitness levels - dream on. Honestly, we're at the stage where we've boxed ourselves into a corner with our squad. It was also terrible this time last year. We're never going to buy even four decent players in one window - hence this is where we are and there are only a couple of long shots that are going to stop us being relegated within the next few seasons. This isn't sustainable for any Premier League side. Our squad reminds me of those final Sunderland, Blackburn and Leicester squads, all, might I add, who achieved more than we did before going down.

Red and Blue Army!

See..!!

Ha ha, yes precisely. the common denominator is Steve Parish and his trusty sidekick Dougie Freedman. As Parish plays his version of PS5's Premiership Chairman Dreamteam, one day he will come to the realisation that the football he wants to play cannot exist under his ownership, if you don't have the ingredients you can't make the dish...

Yes, this is a fact, so also is the nature of our first two season's final total - 11th and 10th respectively in comparison with more recent finishes. Arguably the squads for those first two seasons were weaker than what came after, and so I find it just a little odd that we haven't managed to progress, even a little. Then again it does seem we have indeed spent to stand still. Roy has been in charge most of that time and, to be fair to him, he's there just to keep it so. I strongly doubt that another manager would accept the conditions as they stand, Rachid alludes to this in his post I believe.
Parish has painted himself into a corner.

I think Parish has explored and exhausted the possibilities, hence Roy's second term, excepting one - the promotion of an internal candidate.