July 7 2014

Neteller (Photo: CPFC Communications)

Crystal Palace have unveiled global online payments provider Optimal Payments as the new club sponsor.

The company, which has signed a two-year contract, will have the name of its award-winning NETELLER service on the front of the team's shirts.

Eagles co-chairman Steve Parish told the club's official website: "We are thrilled to have NETELLER on board and really excited at the prospect of working with them on the growth of its online payments business.

"As soon as we met the team they felt like the right partner for us and it was important for the vision of our club to work with an exciting, multi-market consumer brand.

"Both Crystal Palace and Optimal Payments have experienced tremendous growth over the last few years and I feel confident we can help each other to continue that path."

NETELLER replaces global logistics provider GAC which has been displayed on Palace's kits since the 2006/07 season.

GAC Group Marketing Director Sean Bradley said: "It is with great sadness that GAC will no longer be shirt sponsor of Crystal Palace Football Club.

"Ultimately the team's success in the Premier League last season has meant that the goal posts have shifted in terms of price and and we have decided not to renew.

"We've been honoured to be a part of such an exciting time in the club's history which has taken us through administration, a play-off semi final heartbreak and then the triumphant return to the Premier League just last year."