1. Can't find figures for value for money or pound for pound. However Dove, as a result of the ads is one of the biggest and most successful of Unilevers brands.
I actually think you are being deliberately obtuse rather than saying fair enough nick, you may be right.

2. What is normal? If the woman in the picture is normal or for the sake of argument, average sized, then how come obesity is so prevalent?

If you can find any information about the tube advert being more successful than one that has taken Dove to be one of the world's top soap / cleansing brands I'd love to see it.

Dove was successful before that campaign. It used fit, naked women to achieve it's market position. IIRC it was even one of the few TV adverts to have shown actual nudity.

You used the phrase 'normal' so you must have a definition of it? That obesity is prevalent it doesn't make that the norm, or that it should become to be seen as the norm.

I told you of it's success, now don't be lazy again. Back up your assertion with some facts and figures.

I notice you've declined to find the reply you accused me of also. Funny that.

Optimistic as ever

Two legs, two arms, two eyes and a bumhole.

Perhaps that was a facetious answer. Sorry. Unlike me.

I was going to say minge but it was a bit crude for this site.

if it was photoshopping i can see a reason for this but there is nothing wrong with looking after your body. banning that on posters is censoring a healthy way of living.

That less than 20K campaign made them millions and turned them into a global brand, from a local start-up company of about 1-2 years old. That you can't remember it doesn't matter, the media do and they keep on giving it more and more publicity. The company representatives were on all the major channels being interviewed about it, for free. Sadiq Khan has just given them another enormous free boost by picking on it for no good reason.

She is normal in that she has a perfectly healthy BMI and the ASA confirmed this. If she wasn't in the bikini you'd probably just think, decent looking girl. No surgical enhancements or photoshop required.

This Global nutrition report [Link] I've just read about it also states exactly what I did earlier about not allowing obesity to become the new normal.

Co-chairman Lawrence Haddad said: "We now live in a world where being malnourished is the new normal.
"It is a world that we must all claim as totally unacceptable."

I would say Dove were doing nothing more than extending their market appeal. It's clever but it's not done to champion bigger women, it's to make more money and widen market share.

We might be defining success differently, but I did state a few times that I meant pound for pound. The return on investment.

Optimistic as ever

I do accept the wider story though that some adverts don't necessarily require a skinny body image. I think the headline example with the nutrition product is one of those that a skinny lady in a bikini might be acceptable for.

S been said already...obesity is more much more of a problem than eating disorders( not that I am belittling anyone with an eating disorder,I think its really sad).
But the amount of people that are obese has really got to epidemic levels.
So shouldn't the mayor of London ban fast food and fizzy drink adverts.
Orbonly the ones showing them drinking a can of coke on the beach.....in their bikini.

always a Norwood boy, where ever I live.

Which brings me back to aftershave, more often than not being sold be a bloke in a open shirt or no shirt at all. I guarantee they'll not ban any of these, which means that he's, in short, discriminating.

Optimistic as ever

To save everyone time...over the next eight years anything Saddiq Khan does it will be wrong because he is a Muslim.

Big chest and massive boobs

[Link]