I try to avoid threads like this as my opinions are very strong

All I can say is , it’s a cult and fully woke and agenda started by the extreme left and will only get worse as our governments seem to condone it

“This is a crisis, a large crisis.... in fact if you have a moment, it’s a 12 storey crisis, magnificent entrance hall, carpeting throughout, 24 hour portage , and an enormous sign on the roof saying “This , is a large crisis” - Edmund Blackadder

Yes exactly , they all do …

“This is a crisis, a large crisis.... in fact if you have a moment, it’s a 12 storey crisis, magnificent entrance hall, carpeting throughout, 24 hour portage , and an enormous sign on the roof saying “This , is a large crisis” - Edmund Blackadder

ESG. Three letters which explain at least a semblance of rationality behind this company doing crap like this. Once you understand what they mean, and their impact on corporate culture, then things become a little clearer.

Dont mean to play it all mysterious but it is worth delving a little deeper into the impact the concept has had and the extent to which it has played its part in much of this progressive lunancy.

"The Party told you to reject the evidence of your eyes and ears. It was their final, most essential command." - 1984 - George Orwell.

Somebody did, and they may well be right.

The company would have known there would be a backlash, which would generate calls for bans etc. Bans which might, temporarily, damage sales a little.

It also though generates a great deal of publicity and attention. That someone could easily have calculated a net gain in sales volume will result. Let's see.

someone at Cadbury should be getting a light bulb moment

There are many examples of bad publicity as those responsible for Jimmy Savile's PR would testify.